

Was sad to hear the news about
Luella ceasing trading today... had heard whispers of this for weeks now and they were finally confirmed in the form of texts and twitters and omgs while I was at Liberty on my lunch break feeling seriously underwhelmed by the
Luella Christmas Grotto but impressed by the windows (photos above).
This probably means there is going to be one crazy sale which both excites me and scares me a bit. I don't doubt that Luella will go on to do something else (at a lower price point?) and am excited to see how the brand re-invents itself after all of this.
Apparently the SS10 collection will not go into full production but happily it was another season of 'meh' for me and I haven't really felt insanely excited about Luella since the witch collection (erm... which I MAY have bought just a FEW items from...)
I was thinking of selling my Luells shoes because moving flat has basically completely bankrupted me... but I think I will be holding on to them now in case there are never any Luella shoes made again!